Rajat Sharma

Tamil Nadu elections result

In the Tamil Nadu polls it was Jayalalitha’s branding that came handy. She was able to successfully ensure that ‘Brand Amma’ reaches every household. She even fulfilled her promises of cheap ration and budget clothing and ensured that commodities like washing machines are available to all. She started the Amma canteen where idli-sambar is available at only a rupee and for five rupees one can even have a filling meal. These popular schemes overshadowed the charges and accusations against her. On the other hand Karunanidhi her opponent, is 92 years old…there are disputes within his family and the party’s condition is also weak. These factors helped Jayalalitha script history in Tamil Nadu’s electoral politics.

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