Aamir Khan was made the Ambassador for the Incredible India campaign by the erstwhile UPA government. That he is neither a supporter nor a fan of Narendra Modi is not unknown. Despite having criticised Modi often in the past, he was never removed from the campaign. He is perhaps now being replaced because his recent remarks on intolerance is known to have ruffled many feathers in the government and Amitabh Bachchan is to be the new face of the Incredible India campaign. He is probably being considered because without charging a penny and without courting any controversy, Amitabh Bachchan had successfully campaigned for Gujarat Tourism as its Ambassador.